Fashion Writing – SKINGRAFT

Creative Fashion Piece Done For Print Fashion Magazine – Min A. Lee

Story of a girl, story of a boy.

It’s a concrete jungle, a continual roll of nine to five, same people, same offices lining 23rd street and 6th avenue, and that epic flat iron building seen in every commercial across the United States… I was bored; bored of my pencil skirt, the same brown skirt from the department stores on 34th street, bored of my blazer and my plain, stiff cotton button-down blouse that felt like it was choking me, and looking at a sea of non-ending suits.  Damn this 8:55am rush of boredom, but…wait…wait! What is that I see weaving through the crowd ahead?

Spiked prints of high contrast, a butterfly with its elaborate wings, a form of art walking towards me, and confidence that pours forth that those going past seem to step off farther to the side.  Now, this was something to be desired, a step away from boredom—no, a leap, a giant leap away into a new stylistic world with no boundaries, no boring black pumps and no overly ironed workwear.

Dark hues? Yes, but with a structured perplexity done to attract eyes.  This is my chance to break way from my monotonous form, spread a pair of adorned wings, and catalyze my new SKINGRAFT.

Story of a boy.

I would frequent the same hipster bombarded coffee spot walking to work every morning.  By no means am I considered a hipster in any regard, so the question that flows to mind is “why?” Why would I continuously find my steps leading me in the direction of a place I would never stop?  Why would I purposely order this ridiculously slow-drip, artisanal brew even though I have about five minutes to get to my desk before the late points accumulate to a write-up?

For him.

For piercing blue eyes, and a quiet demeanor that would meet me every time from behind the counter.  From his mysterious aura to the outspoken way he dressed when he’d step out for a cigarette break after handing me my cup, and this silly infatuation that made me transition to a complete morning person.  He never asks me name, but I don’t mind.  In my shyness, it is enough to just have those too few minutes waiting for my drink every morning and wishing he wore a name tag.

(Interestingly, based on a friend from my old job!  She should stop being so shy and just ask the guy out!)Screen Shot 2016-03-31 at 11.16.50 AM.png

 

Audrey Magazine – Seoul Fashion Week Menswear

Seoul Fashion Week F/W 2015 Kicks Off With Menswear – Min A. Lee For Audrey Magazine

This past winter’s street style was a good predictor of outerwear expectations for fall 2015, and opening day of Seoul Fashion Week had plenty of coats and jackets to inspire men for later this year.

Keep reading for a quick break down for Day One of the week long event. Wintry, dark hues were favored, but Beyond Closet gave us a splash of light, camel hues and colorful motifs.

We picture these designs being favored among the youthful and urban street-wear lovers.

Looking for clean, office-worthy styles?  Check out Jehee Sheen’s collection of slim-fitting suits and effortless coats.  Styled together they are rather eye-catching, especially when worn with interesting dress shirts as Sheen’s models were outfitted for the runway.

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A.AV showcased more casual, street looks.  Layered jackets and pea coats paired with relaxed fit bottoms and tops were favored and we know we’ll see plenty of street style photos this coming winter from Seoul influenced by A.AV’s showcase. See more at: http://audreymagazine.com/seoul-fashion-week-fw-2015-kicks-off-with-menswear/#sthash.XQqZQiHi.dpuf

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Images From Audrey Magazine Via SFW

 

Audrey Magazine – Dailylook’s CEO/Founder Brian Ree

Get To Know Brian Ree, CEO And Founder Of DailyLook – Min A. Lee For Audrey Magazine 

Black Friday and Cyber Monday have just passed and after spending a couple of lunch breaks online haphazardly browsing through thousands of items on sale, we learned that e-retailer DailyLook’s simplified method of approaching quick trends with sleek curation was meant for us.  With nearly half a million followers on Facebook alone, DailyLook, caters to consumers by showing complete stylized looks, and is the only one of its kind growing at phenomenal speeds while backed by renowned investors like Brian Lee of the Honest Company and styling master and designer Rachel Zoe.  Founded in 2011 by CEO Brian Ree, the company initially built as a flash sale site is now a fully categorized ecommerce platform.  Though its evolution pushed towards a traditional online catalog model, the promotion of complete ensembles remains the main marketing approach that attracts new followers and members every day.

Quality with shopping made simple remain the backbone for Ree’s approach to online retail. Women can now experience their recently launched Elite personalized styling program.  With Elite you can experience having your own wardrobe stylist/personal shopper, but without the hassle of in-store appointments.  Ree shares with Audrey readers more in-depth details about his company along with how their newest monthly subscription venture functions and why it appeals to the young professional woman.

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Audrey Magazine: When did you first decide to dive into the world of online retail and how did DailyLook come about?

Brian Ree: It was just over three years ago we found this company Dailylook, and the idea actually came about from at the time wanting to create a website that made it really easy to shop entire looks from head-to-toe.  The concept was really simple and was really about showcasing one new look every day and having that look available to purchase with just a few clicks.

AM: I understand you started as more of flash sale model. Looking at DailyLook now, what were some of the challenges of transitioning from a “flash” sale e-commerce platform to a more standardized model?

BR: We found customers loved shopping by looks, but they also wanted the ability to shop in a more traditional fashion of by category, so when we launched we didn’t have the ability to shop by any clothing categories.  We asked our customers what features they would like, and they wanted a feature that looked like the traditional catalog model. In return, we decided to add more features that would allow this.  That was our prompt to evolving the website to cater to our customers’ needs, but we always stayed true to the core of making it easy to browse and shop by looks, and we wanted to remain focused on head-to-toe styling for outfit ideas.

AM: How do you compete against consumer trends that call for more classic, investment style approaches to shopping versus the turnover of fast fashion?

BR: If you look at the way we style our pieces and our pricing, we are introducing new looks every day, so there is an element of fast trends and fast fashion in the way we merchandise our product assortment.  We have items that range from $20 all the way to $300, we do have some a bit more expensive.  We try to style our outfits in a way that the modern, young professional and contemporary woman does today which is really mixing highs and lows to create whatever look they’re trying to get, and that may be pairing a lower price top and skirt with a more investment statement piece like a nicer jacket or sweater.  In terms of merchandising, generally we’re not super low nor on the low price end.  We go from a Zara price point to a Shopbop price point without losing quality.  We carry some brands that Shopbop and Revolve carry, so we have a bit of overlap there, but we have the in-house DailyLook brands and products that are all under $100.  The DailyLook products range between $40 to $100.

AM: What future hopes do you have your current company and what sort of impact do you hope to make on the online retail world?

BR: Our mission was always to inspire women to dress their best and attain the look that they want to create for themselves. We have taken it one step further to make it easier by introducing our online personal styling experience which is what we’re most excited about and we’re seeing the most growth with.  Basically, a user signs up and fills out a style profile which is then submitted to the styling team and matched to the best stylist according to their answers.  That stylist every month will curate 6 to 8 items in a box set to be sent directly to your home on a date you chose and you get to try on items at home and only pay for what you keep.  There’s no risk, because if you don’t like anything you can return everything very easily.  It’s an experience that allows personal styling to be accessible.  It’s not to say people need styling, but you can think of it as a personal shopper.  You might be really busy, and you know what you like but you don’t have time to shop, so to have someone always able to look out for you and think of the best items and have it conveniently sent to you it has resonated really well.  In the first month we signed up 1000 elite prescription customers.  It’s the fasted growing business we made and it’s surpassed all our expectations.  No one else offers it, and hopefully it will continue to grow.

AM: If you could turn back time, would you still create a massively growing start-up with all the stress and time involved with building a large following and revenue?  

BR: I would, actually. I’ve always had the ambition to try to innovate businesses in a way that is meaningful and can add a lot of value to a lot of people and their lives.  Generally it would be technology– a way that you can create technology on a platform that allows you to impact a lot of lives in a positive way.  In this case technology and fashion: if you think about personal styling as whole and shopping, it’s something you would only think of being available to those with the financial capability to partake in it, but it’s a fairly cumbersome process even with money because not everyone has time to schedule an appointment and then go there at a specific time.  There’s only a handful of select clients that would have stylists come to their house, but it’s a very small subset.  We created this model of personal styling and personal shopping to anyone via the internet because we’re able to make the process really efficient and allow the stylist to effectively use their time to help everyone.        – See more and the full interview along with pictures at: http://audreymagazine.com/get-to-know-brian-ree-ceo-and-founder-of-dailylook/#sthash.fgUyjjGN.dpuf

Images Courtesy Of Audrey Magazine Via DailyLook

 

Layout Design – Peter Pilotto Collab

Two page magazine layout spread design done for a print magazine during the Target x Peter Pilotto Collaboration of Fashion Editor favorites – Min A. Lee

Audrey Magazine – Asia Street Style

Asia Street Style: Stylish Parents With EVEN MORE Stylish Children – Min A. Lee for Audrey Magazine

We’ve seen street style in Asia of couples or best friends sporting complementary looks in an effort to show their solidarity with each other, but while browsing through current street portrait photographs from Seoul, I was instantly drawn to these fashionable parents and their children. There isn’t a single trend shared between them; rather, the looks are a reflection of very different style personalities that are unbelievably cool and still completely embraceable by their mini-me’s.

Raising children can be demanding and hectic, so when I find parents who manage to keep great style in their lives, it becomes an instant inspiration!

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Matching leather biker jackets and aviator sunglasses already have a fab factor, but tossing up the trademark peace sign makes me smile at the cuteness overload from a future fashion-savvy mind.

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Men in Korea take fashion seriously with their neat styling and clean looks. Flawlessly paired accessories for both father and son make them an extremely eye-catching duo. Mixing blues and yellows are picture-perfect for long summer days. – See more at: http://audreymagazine.com/asia-street-style-stylish-parents-with-even-more-stylish-children/#sthash.42LICGAk.dpuf

Images Via Audrey Magazine, Feature Image Via Alex Finch, Full Credits Listed at Audrey

 

Composure Magazine – Candy Coated

Fashion Writing + Layout Design For Easter-Inspired Fashion—Read the full article here at Composure Magazine as well as more fashion, beauty and celebrity articles!

Images From Composure Magazine (composuremagazine.com) Via Designers And Brands