Getting To Know WEAR.net Japan’s Popular Fashion Lookbook App

Hop on Instagram, and you’ll find on the “Explore” page alone a heavy roll of highly edited photos that look just too good to be true. You’ll read stories on how some users spend hours shooting just for a single, tiny square post. Imagine the time spent taking 200 photos to just pick one.

It’s a game. Even I have to upkeep social media for my writing—the ultimate love/hate relationship. I’m much more shy about the selfie or selca trend and prefer to hide behind something if I can, but every once in awhile I’ll step in front for an independent brand I purchased and really support.

Then Japan’s popular WEAR app fell into my lap when a good friend and journalist for Harper’s Bazaar China, Stacy Fan, told me to just give it a go. I highly trust her opinion based on her approach to fashion with intricate reviews of designers and in-depth interviews on Eurasianvogue.com.

She explained WEAR was image based as well, but much more approachable with very little editing and filters. It truly is. I get a view of every day style from Japan to China to Europe. There’s no heavy photoshop or flawless product shots. It’s simply what people wear right as they’re heading out the door. Eclectic to polished, there’s really something to appeal to anyone with a semi-interest in street style.

Though recently launched in the United States, I still find a decent amount of unfiltered, raw images. At the same time there’s stylized shots now. I still give them a nod for creating a crisp, clean image, though my heart is chasing after those more realistic photos.

Trends vary by country, and you can pick this up quickly on the app. What we might favor in the United States, won’t be happening in Taiwan. I spend a couple hours a day on there looking for inspiration and also out of sheer curiosity. I find the Japanese are as shy about photos as I am. Many block their face with cute emoticons or graphics so the focus rests solely on their outfit. This is how I feel clothing really is meant to be, just another necessary aspect of our lives, but we still find some way to express our individuality.

Ultimately, WEAR’s lookbook style platform is Instagram from fashion only, but without all the fuss of numbers and engagement percentages.

To learn more, visit wear.net.

While you’re at it get ready to participate in hashtag challenges across some of the major media platforms Vogue, Refinery29, W, T Brand Studio for the New York Times and Teen Vogue. Here are a couple to show you how WEAR has made their recent splash into the U.S. Markets and to motivate you to take a peek at why this app has been downloaded 8 millions times:

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Composure Magazine – Style Travels

Original story published for the most recent issue of Composure Magazine.  Issues can be purchased here

An excerpt:

Natalie Chapman brings her high-end luxury line (finally!) to the United States.

STORY BY MIN A. LEE

“I want to deliver timeless classics — a wardrobe staple that elevates…”

It took just one look: The beautiful silks and streamlined jackets of Australian designer Natalie Chapman’s namesake line had us completely smitten. And now those of us Stateside don’t have to fly halfway across the world to get our hands on her chic offerings — Chapman’s moved her entire Sydney headquarters to our backyard, in Los Angeles.

Heavily influenced by her travels, Chapman’s designs bring a more European, city chic aesthetic to the West coast, balancing out the casual, beach-ready looks L.A. is known for. “I particularly love Parisian women and their no-fuss attitude and refusal to compromise their style choices despite motherhood and work demands,” says Chapman. “I have traveled extensively and have an enormous respect for European women and their style choices.”

While influential celebrities like Zendaya and Kendall Jenner are already sporting her on-trend chokers, we love her smart, sophisticated double-breasted blazer and wide-legged jumpsuit. Other standouts in the line include Chapman’s signature pieces: her tuxedo jacket and the slip dress. The deep, jewel-toned shade of green used for the “Slip V” dress has us ready for cold weather layering and is perfect for pairing with other earth tones
big this fall. In contrast, by going for a tailored yet relaxed fit on the tuxedo jacket, Chapman provides a versatile option for almost any body shape. The longer length elongates beautifully.

In addition to her travels, Chapman’s sleek aesthetic is “inspired by my customer who dresses to feel empowered and confident in herself.” She’s also mindful of her customer’s real-life concerns. Longevity may be a novel concept in the era of fast fashion, where the speed of design and affordability seem to be king, but Chapman wants customers to invest in a piece that will go well beyond one fall or spring. “I am not a big believer in following trends,” she says. “I believe in reinventing the classics. I didn’t set out to create a product that will last my customer a season and then be ‘out.’ I believe that if my customer is investing in me and in herself, I want to deliver timeless classics — a wardrobe staple that elevates and empowers her, not just for now but for years to come.”

Read the FULL article at ComposureMagazine.com

Composure Magazine – Trend Story + Layout

From the latest print issue of Composure Magazine available for purchase here.

Inspired by historical European royalty and museum-worthy masterpieces, this season’s velvet, lace, brocade, and embellishment add drama to your fall wardrobe.

STORY BY MIN A. LEE

 

Composure Magazine – Trend Story + Layout

From a previous print issue of Composure Magazine. Find the printed issues in the shop!

Add graceful movement with this easy, breezy summer style.

STORY BY MIN A. LEE