Composure Magazine – Seaside Views

Trend story + Layout done for Composure Magazine’s most recent print issue available here. For more fashion, beauty and celebrity stories and in-depth interviews be sure to visit Composure Magazine weekly!

From the story:

“Wanderlust visions of exotic beaches and Mediterranean blues inspire a sartorial rainbow of turquoise, cerulean and every blue in between.”

Side Note: Before Fall completely takes over, be sure to check out this summer inspired ocean blues that will carry on those sunny days a bit longer! Featuring some favorite pieces from E. Shaw Jewels, Bernardo, Fornash of Swell Caroline, EyeBuyDirect, ViX Paula Hermanny and Muehleder.

Summer layouts have always been a favorite of mine to work on because the trends are so feminine and colorful after several months of darker tones. I do love how women work trending pantone palettes into pieces that may not necessarily fit the current fad. I hope you find a ton of inspiration from this range of blue for your daily dressing. ~ Min

 

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Audrey Magazine – Dailylook’s CEO/Founder Brian Ree

Get To Know Brian Ree, CEO And Founder Of DailyLook – Min A. Lee For Audrey Magazine 

Black Friday and Cyber Monday have just passed and after spending a couple of lunch breaks online haphazardly browsing through thousands of items on sale, we learned that e-retailer DailyLook’s simplified method of approaching quick trends with sleek curation was meant for us.  With nearly half a million followers on Facebook alone, DailyLook, caters to consumers by showing complete stylized looks, and is the only one of its kind growing at phenomenal speeds while backed by renowned investors like Brian Lee of the Honest Company and styling master and designer Rachel Zoe.  Founded in 2011 by CEO Brian Ree, the company initially built as a flash sale site is now a fully categorized ecommerce platform.  Though its evolution pushed towards a traditional online catalog model, the promotion of complete ensembles remains the main marketing approach that attracts new followers and members every day.

Quality with shopping made simple remain the backbone for Ree’s approach to online retail. Women can now experience their recently launched Elite personalized styling program.  With Elite you can experience having your own wardrobe stylist/personal shopper, but without the hassle of in-store appointments.  Ree shares with Audrey readers more in-depth details about his company along with how their newest monthly subscription venture functions and why it appeals to the young professional woman.

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Audrey Magazine: When did you first decide to dive into the world of online retail and how did DailyLook come about?

Brian Ree: It was just over three years ago we found this company Dailylook, and the idea actually came about from at the time wanting to create a website that made it really easy to shop entire looks from head-to-toe.  The concept was really simple and was really about showcasing one new look every day and having that look available to purchase with just a few clicks.

AM: I understand you started as more of flash sale model. Looking at DailyLook now, what were some of the challenges of transitioning from a “flash” sale e-commerce platform to a more standardized model?

BR: We found customers loved shopping by looks, but they also wanted the ability to shop in a more traditional fashion of by category, so when we launched we didn’t have the ability to shop by any clothing categories.  We asked our customers what features they would like, and they wanted a feature that looked like the traditional catalog model. In return, we decided to add more features that would allow this.  That was our prompt to evolving the website to cater to our customers’ needs, but we always stayed true to the core of making it easy to browse and shop by looks, and we wanted to remain focused on head-to-toe styling for outfit ideas.

AM: How do you compete against consumer trends that call for more classic, investment style approaches to shopping versus the turnover of fast fashion?

BR: If you look at the way we style our pieces and our pricing, we are introducing new looks every day, so there is an element of fast trends and fast fashion in the way we merchandise our product assortment.  We have items that range from $20 all the way to $300, we do have some a bit more expensive.  We try to style our outfits in a way that the modern, young professional and contemporary woman does today which is really mixing highs and lows to create whatever look they’re trying to get, and that may be pairing a lower price top and skirt with a more investment statement piece like a nicer jacket or sweater.  In terms of merchandising, generally we’re not super low nor on the low price end.  We go from a Zara price point to a Shopbop price point without losing quality.  We carry some brands that Shopbop and Revolve carry, so we have a bit of overlap there, but we have the in-house DailyLook brands and products that are all under $100.  The DailyLook products range between $40 to $100.

AM: What future hopes do you have your current company and what sort of impact do you hope to make on the online retail world?

BR: Our mission was always to inspire women to dress their best and attain the look that they want to create for themselves. We have taken it one step further to make it easier by introducing our online personal styling experience which is what we’re most excited about and we’re seeing the most growth with.  Basically, a user signs up and fills out a style profile which is then submitted to the styling team and matched to the best stylist according to their answers.  That stylist every month will curate 6 to 8 items in a box set to be sent directly to your home on a date you chose and you get to try on items at home and only pay for what you keep.  There’s no risk, because if you don’t like anything you can return everything very easily.  It’s an experience that allows personal styling to be accessible.  It’s not to say people need styling, but you can think of it as a personal shopper.  You might be really busy, and you know what you like but you don’t have time to shop, so to have someone always able to look out for you and think of the best items and have it conveniently sent to you it has resonated really well.  In the first month we signed up 1000 elite prescription customers.  It’s the fasted growing business we made and it’s surpassed all our expectations.  No one else offers it, and hopefully it will continue to grow.

AM: If you could turn back time, would you still create a massively growing start-up with all the stress and time involved with building a large following and revenue?  

BR: I would, actually. I’ve always had the ambition to try to innovate businesses in a way that is meaningful and can add a lot of value to a lot of people and their lives.  Generally it would be technology– a way that you can create technology on a platform that allows you to impact a lot of lives in a positive way.  In this case technology and fashion: if you think about personal styling as whole and shopping, it’s something you would only think of being available to those with the financial capability to partake in it, but it’s a fairly cumbersome process even with money because not everyone has time to schedule an appointment and then go there at a specific time.  There’s only a handful of select clients that would have stylists come to their house, but it’s a very small subset.  We created this model of personal styling and personal shopping to anyone via the internet because we’re able to make the process really efficient and allow the stylist to effectively use their time to help everyone.        – See more and the full interview along with pictures at: http://audreymagazine.com/get-to-know-brian-ree-ceo-and-founder-of-dailylook/#sthash.fgUyjjGN.dpuf

Images Courtesy Of Audrey Magazine Via DailyLook

 

Composure Magazine – Candy Coated

Fashion Writing + Layout Design For Easter-Inspired Fashion—Read the full article here at Composure Magazine as well as more fashion, beauty and celebrity articles!

Images From Composure Magazine (composuremagazine.com) Via Designers And Brands

Fashion Writing – Catherine Litke

The Perfect Options For Those Summer Days & Nights!  Clothes That Make You Feel Lovely By Designer Catherine Litke – Min A. Lee (Print Magazine)

Litke provides the perfect designs for those summer date nights—think late night movies in the park, summer concerts, picnics on the waterfront, and of course our favorite, margaritas on a patio bar.  While we do adores the more hardened, dark designs of fall and winter sometimes a little bit of girlish charm goes a long way.  Classic, midi-length skirts are paired with vibrant tops, but the soft patterns and feminine trims prevent designs from feeling over-the-top.

Instead of a consistent color scheme, Litke makes great use of all the hues life has to offer.  From pale blues and beiges to statement plaids of various reds, greens and yellows, they give women the option to spice up their outfits even if they opt for a simple cream and ruffled top.  With a doll-like presentation, some of our favorites were the ivory dresses cut to interesting, unorthodox shapes.  It is truly like finding the perfect summer dress without getting fashion boredom.

Even better, Litke’s brand statement explains that her collections are created from “sustainable materials sourced from around the world.”  Not only will you feel quite lovely in her clothing, but you also can feel the impeccable textiles she picks for her lines.  So when the temperatures warm up and you are ready to enjoy those summer afternoons and evenings make sure you consider adding a bit of Catherine Litke’s work to your closet.