Composure Magazine – ARIEL WINTER

Cover Story for Issue No. 18 of Composure Magazine.

Composure_Issue1_180930_

STORY BY MIN. A. LEE 

PHOTOGRAPHY BY RYAN WEST

MAKEUP BY ARCHANGELA CHELSEA

HAIR BY LUCY GEDJEYAN

STYLING BY ROBIAT BALOGUN

Whether you recognize her as Alex Dunphy on Modern Family or the voice of Disney’s Princess Sofia, Ariel Winter’s push to the top is unstoppable! At just twenty years old, she holds an extensive filmography. The wide range of roles showcase her talent perfectly, and if this is just a small glimpse of what’s to come—she will dominate the silver screen. This combination of wit and ability comes from personal experience, and for Winter that began with an early start in the industry at four years old. Hollywood is a beast, and to grow up in a frenzied world where everyone’s a critic, she remains very self-aware.

Every experience, good or bad, adds strength to the young starlet’s character. She never shies away from controversy and this fearless approach to fame is admirable. Winter shares with us some sincere advice for Hollywood hopefuls and how she handles the volatile nature of social media. If there’s anything you can take away from her words, it is to be kind and be humble. Two things that can be quickly forgotten, but in all of Winter’s years of acting she stays very true to.

Composure Magazine: You do voice roles with various shows, and it’s impressive how every character you’ve done has their unique tone and personality to their voice. Is it challenging or more fun? How does it compare to acting on a set?

Ariel Winter: Voice acting was actually one of the first things I did when I started in the industry! I think it is more challenging than on-camera work because you have to bring an animated character to life using just your voice—typically alone in a soundproof box. On-camera acting can be more physically and emotionally taxing, seeing as you use all parts of yourself, and you also work off the other actors in the scene. I don’t think I have a favorite [character] though. Voice-over work can be done in your pajamas which is pretty fantastic, but on-camera work is a little more communal.

CM: Can you share with us any valuable lessons you’ve taken away from the set of Modern Family so far?

AW: The time it takes to make quality. The show has been on for ten years now, and we still take a great deal of time and care to make sure every scene is right, and we’re making the most of our funny moments.

CM: What’s the most substantial piece of advice you’ve been given so far in your career?

AW: Always be professional! Make sure you’re on time and prepared at all times. Also, always be kind and grateful for the all of the blessings you get, perspective really helps in this industry.

CM: Any advice you’d give for young dreamers in Hollywood?

AW: Being humble, kind, and professional are some of the most important pieces of advice I give people. Focus on what you love about the craft and make sure you are secure in who you are because you are going to have to face a lot of judgment and rejection in this industry. It’s important to fight for what you want, and don’t get caught up in all of the side bullshit.

CM: What goals do you have set for yourself as you continue your acting career?

AW: I want to continue making movies and maybe move towards producing a little more. My ultimate goal is to make enough money to purchase some land and open a dog rescue.

Read the full article and more on Ariel Winter’s advocacy here…

Advertisements

Composure Magazine – Michaela Conlin

Celebrity feature for Composure Magazine’s 16th Issue, available here.
Read the full article at Composure Magazine.

ComposureMag16_17.jpg

ComposureMag16_18.jpg

An Excerpt:

Michaela Conlin on Saying Goodbye to Emmy-Nominated TV Series “Bones” and Navigating One of the Toughest Industries.

Photography by Amanda Elkins
Styling by Jessy Cain for The Wall Group
Makeup Kindra Mann for Tomlinson Management Group
Hair by Sascha Breuer for Starworks Artists
Story by Min A. Lee

You’d recognize Michaela Conlin from her impressive 12-year run as Angela Montenegro on the acclaimed television series “Bones.” The crime drama aired its final episode on March 28th, following for the last time the work of Dr. Temperance “Bones” Brennan, played by Emily Deschanel, and FBI special agent Seeley Booth, played by David Boreanaz, as they solved FBI murder cases with forensic anthropology. As Angela, Conlin explored forensic facial reconstruction at the Jeffersonian Institute Medico-Legal Lab and invented the Angelator then Angelatron – graphic simulators that showed victims and crime scene scenarios – and for over a decade, Conlin’s strong-willed portrayal of Angela added even more depth and balance among the already-stellar cast.

Watching Conlin on screen, you see a natural ease. She seems at home with any role she undertakes. This ability likely stems from her years of experience beginning at the young age of six. “I did a production of ‘The King and I,’” she shares. “It was a professional local theatre, and it was such a big deal to me to be a part of something. Acting was the only thing I was interested in doing.” Growing up in Allentown, Pennsylvania with a strong support system, Conlin continued to flourish. “My parents still live there, and they’re incredibly supportive. They drove me to endless play rehearsals, dance rehearsals, and they were always really, really great about it,” she beams.

From Allentown to New York City and now Los Angeles, the “long road” has proven rough at times. Conlin opens up about one of the toughest lessons to be learned as an actor. “You can’t take it personally. It’s very hard not to take everything personally because it’s such a personal business. It’s a human business. It’s based on humanity. When you don’t get a job, it’s hard not to take it to heart, but really, you can’t,” she advises. “That, and just having the tenacity to keep going against all odds.”

Perseverance does pay off, and “Bones” is proof of this – not only showcasing stability in a notoriously rocky industry, but also a solid learning environment. “I think being on a 22-episode show is a really great way to prepare you for a lot of things because your workload is so intense, the hours are so demanding, you’re shooting for so many months of the year, and you’re memorizing lines at the very last minute. It’s a really great place to train,” she explains. “For example, I did [the film] ‘Lincoln Lawyer’ a couple years ago, and that was a tough shoot. It was a lot of locations, a lot of nights, and I felt much more comfortable being on that set because of ‘Bones.’”

Going through the evolution of Angela Montenegro season to season, we see why fans adore her outgoing and confident personality. “She’s a bit free-wheeling,” Conlin boasts. “She was very forthright, strong, and direct. I really loved being able to play her for so many years. I was grateful.” As for a favorite memory during her time spent portraying Montenegro, there isn’t necessarily just a single moment, but rather “being able to have spent that much time with people laughing.” While certainly there are memorable episodes, she says, “We laughed a lot shooting the show. It’s a really nice way to look back on it all. There were a lot of hours in that lab, and I feel lucky to have spent so much time laughing with everyone.”

Composure Magazine – Skylar Grey

The current cover story of Composure Magazine‘s 15th Issue: Skylar Grey

Five-time Grammy Award-nominated artist Skylar Grey talks about her latest album “Natural Causes,” the music industry, and being true to one’s self.  

Photography by Benjo Arwas
Photographer Assistant Brandon Wholihan
Styling by Monty JacksonThe Wall Group
Makeup by Jenna TuckerTomlinson Management Group
Hair by Bobby EliotTomlinson Management Group
Story by Min A. Lee
Video by Jonathan Navales

ComposureMag15_00.jpg

ComposureMag15_25.JPG

ComposureMag15_26.JPG

ComposureMag15_27.JPG

ComposureMag15_28.JPG

An Excerpt: 

Scroll through the comments on Skylar Grey’s YouTube channel and you’ll find a common sentiment: “She sings from somewhere deep inside.” If you’ve ever heard her music — hauntingly beautiful, sinful yet sweet — you’re likely to agree. Her alluring vocals pull you in, and you understand immediately why Grey has been nominated for five Grammy Awards and holds a number of multi-platinum records. Yet despite her accolades, Grey doesn’t let the attention and fame drive her creativity. Her popular collaborations, such as “Love The Way You Lie” with Eminem and Rihanna and “I Need A Doctor” with Dr. Dre, offer only a peek into her genius as a singer and songwriter.

Her latest album, “Natural Causes,” unfolds a new chapter in the Skylar Grey saga, weaving you in and out of new stories and sounds. The chords and bass never overpower her vocals, creating a beautiful balance among all the underlying acoustics. She blends several themes throughout, pulling inspiration from three particular contemporaries. “I’ve been studying recently Kendrick Lamar, Bon Iver, and Radiohead,” says Grey. “As much as they are very different artists, there are things that tie them together. I feel that there is a blending of genres happening in some of these artists. Kendrick, for example, uses a lot of interesting chord changes that remind me of Radiohead. And Bon Iver, who’s collaborated with Kanye West, does this crossing-of-genre thing, and I think I do that, too.”

The way we see it, Grey is a genre all her own. There is no one way to describe her music other than it pulls at your emotions, even the deep, hidden ones. On closer inspection, “Natural Causes” incites love, hate, and every feeling in between. Take, for example, “Kill For You,” which reunites Grey with prolific rapper, writer, and producer Eminem. It carries forceful lyrics that spin the story of Bonnie and Clyde and speak of a dangerous love that can push you to the brink. It tells “both sides of the story” while exploring “different vocal approaches,” says Grey, and the process by which it came to be is the very epitome of Grey’s unconventional artistry. The collaboration started as a simple series of beats that Eminem shared with Grey with no definitive intention.

“I didn’t ask [Eminem] to put a verse on it initially,” she says. “Two weeks before my album was due, as he was tweaking the mix, I thought, ‘Hey, what do you think about adding a verse to this because I always felt it could be really cool to be a duet?’ Over the weekend he [gave it a shot], and when he turned the song back in to be put on the album, he had a verse on it. That was the first time I heard it — when he was turning it in! I was pretty stoked.”

When it comes to writing, Grey doesn’t abide by any rules. “What works one time doesn’t necessarily work the second time,” she says. “I don’t limit myself to recreating the same thing over and over again. Usually it doesn’t work out like that for me. I try to keep an open mind.” This kind of open-mindedness seems to be the foundation for her raw, candid, and “from somewhere deep inside” quality of music. It’s also what leads to the type of creative mentorships and relationships Grey has built around her, like her ongoing collaborations with Eminem, forged by intuition, confidence, trust, and good old-fashioned hard work. And building upon said foundation, she remains involved and engaged, always holding true to the heart of her vision, whatever it may be in the moment. “When it comes to my own stuff, I like to be a part of the production just because I’m such a music nerd that being confined to just doing a melody or lyric — it gets old,” says Grey. “I like to be involved with chord changes, the sounds, but I also don’t trust myself 100 percent to do it all myself, so I like working with people who can bring their expertise in and bring fresh ideas to the table.”

Another hit track off the album, “Lemonade,” showcases the same organic, avant-garde artistic stylings of Skylar Grey. She explains: “Lemonade was originally a different beat by Symbolyc One aka S1, a producer. He had given me some beats to write to, and it inspired that chorus melody which was very experimental for me. That triplet feel, it’s something I wouldn’t typically do. I did it almost playfully; I wasn’t trying to be serious and write a song. I was just throwing sh—t out there, and I recorded it. Then I listened back, and it was actually really cool. It grew from that. Originally I wrote rap verses to it, but the chorus was just so strong. Everybody on my team saw that the chorus was so strong, but the verses weren’t quite there at the same level. So we reproduced the track a bit with Alex da Kid, and the verse chords changed, the music changed, and I rewrote verses to it. It was a rewrite process, but it was because the chorus was so special to us, we wanted everything surrounding it to be just as powerful.”

Read the full article and pick up the latest issue print issue here

Composure Magazine – VÉRITÉ

ComposureMag15_21.jpg

ComposureMag15_23.jpg

VÉRITÉ feature written for the current issue of Composure Magazine.

An excerpt:

Vérité pulls you in with her resonating vocals and an intense independence that we all can envy. 

Photography By John Hong
Styling By Franzy Staedter
Makeup By Amber Dreadon
Hair By Tiffany Lee
Story By Min A. Lee
Video By Jonathan Navales

If you haven’t heard of Brooklyn-based artist Kelsey Byrne, who goes by the stage name Vérité, we recommend you look her up immediately. This indie pop artist continues to rise fast, and her YouTube views alone push over 3 million. While high numbers speak volumes, what makes Vérité stand out is her stance against joining a major record label. She is, after all, someone who has worked endless hours at Applebee’s in Times Square for years, so it makes sense that Vérité would create music on her own terms and remain fiercely independent.

Being able to focus on her career without any limitations has led to a sound that we can’t truly categorize as just pop. For us, Vérité should be her own genre. Watching her live performances as she floats from mic to mic, singing her own background vocals, we see how each note is crucial, showcasing her ability to navigate tricky pitches. And now that Vérité has just wrapped up a successful tour and multiple EPs (“Echo EP,” “Sentient EP” and “Living EP”), we have her newly released 2017 single “Phase Me Out” on repeat, with its bold chorus weaving in and out, asking the question, “Don’t you want to stay here or do you want to phase me out?” All we can say is, Vérité is an artist you would never want to phase out.

Composure Magazine: At what age did you first realize your love for music?

Vérité: I’ve loved music since I started performing when I was younger. I haven’t always felt the love, but I’ve always pursued it with laser focus, and I believe love is shown through action.

CM: Growing up playing music, and with your father as well, how does he view your success so far as a singer and songwriter?

Vérité: Both of my parents are obviously stoked for me. They’re driven, ambitious people and have really instilled the hustle in me. My family knows how to get sh—t done.

CM: I also read you played with an all-girl punk band. Can you tell me more about this? Was it a memorable experience for you?

Vérité: We weren’t great, but I f—king loved it and was militant in getting all the rehearsals and shows together. I played electric guitar, my friend played bass, and I recruited random girls from middle school to play drums (expecting they’d know how). We played covers of Nirvana, Green Day, Led Zeppelin, The Donnas, The Cranberries, The Breeders, etc.

CM: Can you share a few artists or bands that influence you and your songs?

Vérité: Everything influences me. The list always changes. Currently: Lewis Del Mar, SZA, Kehlani, Chance the Rapper, Phantogram.

CM: Do you have any method you follow when it comes to songwriting?

Vérité: I don’t question myself, make decisions quickly and edit or change my mind when needed.

CM: Do you have a favorite place or spot you like to escape to and write?

Vérité: I do most initial melodic and lyrical writing when walking or doing random things. I finish ideas in my bedroom and then take them to the studio.

CM: The way you approach the music industry has a very organic and very confident feel to it. Has staying independent from the big labels played a part in this?

Vérité: Absolutely. I have no choice but to be confident. There aren’t many people who are currently taking the route I am. I’m committed to showing people that this route is legitimate and possible.

CM: Do you think you’ll attempt to release an album? Or do you favor EPs?

Vérité: Currently putting the finishing touches on the debut LP.

 

Read the full article at Composuremagazine.com or pick up the latest print issue

Composure Magazine – Laura Marano

ComposureMag14_p00.jpg

Issue #14 of Composure Magazine has released, and I was fortunate enough to interview Laura Marano for the cover story. To find and shop the issue click here.

An excerpt:

The “Austin & Ally” actress and “La La” singer opens up about her upcoming debut album, as well as landing her new role in “The War With Grandpa,” alongside Robert De Niro and Marisa Tomei. 

Photography by Benjo Arwas
Photographer Assistant Brandon Wholihan
Styling by Jordan Grossman
Styling Assistant Ava Jones
Makeup and Hair by Melissa Bedi
Story by Min A. Lee
Video by Jonathan Navales

When Laura Marano’s mother finally gave in to her daughters and brought Marano and her sister Vanessa to a talent agent — one who was notorious for rejecting most young hopefuls — Marano wasn’t going to let anything stop her. She remembers being “crazy and outgoing, singing to everyone and making up songs” in the meeting. After all, she had grown up performing in the children’s theater run by her mother, and though her mother didn’t want her daughters to go into acting, Marano, even then, knew what she wanted.

“The agent says, ‘We want to take Vanessa,’” Marano recalls. “And I say in the cutest voice possible, ‘Well, I don’t have an agent.’”

The reply she received in return? “Oh, honey, I’ll take you, too!” She’s been with the agent ever since.

Clearly, Laura Marano is hard to resist. She’s one of those people — you can’t help but smile when you’re around her. Her stories are accompanied by an infectious laughter, and her persistently positive outlook reveals the grounded quality that makes her a star. It’s a rare thing, given that the 21-year-old has been acting since she was 5, most recently as one of the leads in the Disney Channel television show “Austin & Ally,” which just completed a very successful four-season run.

Growing up in Hollywood is no doubt challenging, but with a refreshing candor Marano looks at her career as “a journey.” “It’s definitely a business that is full of rejection, full of no’s, full of people telling you, ‘you’re not this, you’re not that,’” she says. “But when I was 5, I was so confident and very like, ‘World, here I am! Take me or leave me!’ I’m so thankful I started early. I really gained so much experience, and by the time I hit middle school or high school — the years you start to feel more insecure — I already had so much experience with my acting that I didn’t feel as insecure with that.”

Indeed, Marano’s skills in front of the camera were evident in “Austin & Ally,” where she played Ally Dawson, a girl with an extreme amount of musical talent who suffers from stage fright and eventually finds her confidence through the help of Austin and their friends, Trish and Dez. Marano remembers how she felt when she found out she landed the show: “Oh my gosh, it was one of the best days ever! I never wanted a role so much. It was a dream role for me, and it became an even greater experience than I could have imagined.”

While the end of the show signaled the end of any more music by Ally Dawson, it did not for Marano. Driven by her passion for singing and songwriting, she released two singles this year, “Boombox” and “La La.” In the latter, she sings:

You can stand on my stage
You can preach every word
That you want to about me,
But I won’t believe

You can think what you think, 
But that don’t mean a thing 
The same things as you do 
‘Cause I am not you

Let me know when you are done
‘Cause whenever your mouth runs
All I hear is la la

With its upbeat tempo and melody, there’s a strong message in the lyrics. “I was coming from a place where I had been getting so much criticism from so many different avenues: professional, personal, just so many different places that I couldn’t take it anymore,” says Marano. “But instead of being angry about it, I was almost in a place of acceptance. I went into the room and said, ‘I want to write a celebratory, happy, ‘screw you’ song. Not angry, but very ‘I’m not going to let you bring me down,’ and I couldn’t be happier about that.”

For the accompanying music videos, Marano wanted to bring a certain energy to them — one that was fun and funny. “I wanted a comedy element,” she says. “I wanted something funny, and who is funnier than Ken Jeong [star of the ABC sitcom “Dr. Ken”]? I asked him to be in the [“Boombox”] video, and he was sweet enough, with his busy schedule, to do it. After that we completely bonded.” For her next video for “La La,” Marano called on Jeong again. At first, Marano wasn’t sure what the video was going to be about, “but when we started shooting it, Ken was so funny, it became this fun skit video, which was hilarious! It was actually shot in my mom’s theater, and in three hours we were done.”

With two popular songs paving the way, Marano is currently preparing for the release of her debut album. “There’s kind of a balance of relationship songs and self-empowerment songs,” she says of what fans can expect. Her voice grows deep with emotion as she continues. “It’s also about growing up in general. You’re finding yourself, you’re finding your voice, and I think everyone can relate to times you’re feeling insecure, feeling not sure about yourself, and needing some sort of outlet to find that confidence. That’s why I think art is so important in general, whether via a TV show, movie, or song. Something [to help you] find strength within.”

Marano proves that with determination life can hold amazing opportunities. She just recently landed a role in the upcoming major motion picture “The War With Grandpa” alongside Robert De Niro and Marisa Tomei, something she gushes about with an endearing exuberance. “Oh my god, I’m freaking out! I’m so excited! I haven’t met them yet, but I feel like I’m going to be — I don’t know, I think it’s going to be such an amazing experience, not just because they are awesome people, but they’re such amazing actors. I feel like I’m going to learn so much.”

Click to read the full article and see all the images from Laura’s stunning cover shoot. 

ComposureMag14_32.jpgComposureMag14_33.jpg

ComposureMag14_34.jpg

ComposureMag14_35.jpg

Audrey Magazine – KUMANN YOO HYE JIN

Inside South Korean Label KUMANN YOO HYE JIN – Min A. Lee For Audrey Magazine

“Futuristic Folklore” is a befitting title to understanding HyeJin Yoo’s perspectives on spring fashion with her presentation for KUMANN YOO HYE JIN 2015.  This isn’t a collection for those who prefer safer, ready-to-wear lines. This is about appreciating symbolism, engineering and a bit of mathematics.  Beauty is found within the heavily structured looks with a nod towards today’s science fiction animation and technology printed on pastel jacquards, organzas and cottons.  Yes, those are definitely spaceships.  If you aren’t into sci-fi, she has equally interesting and provoking designs in neutral to bright shades.

Yoo works endlessly to create masterpieces that are becoming the future we can expect from the Kumann studio, while she continues to build stability for the label.  We knew viewing her clothing would bring thoughtful discussion, so we reached out to learn more about this designer that expertly molds together so many contrasting ideas into a well-balanced and fluid collection.

Audrey Magazine: When you became the head of Kumann, how did you want to redefine the label, and how do feel that style translates into your current SS 2015 collection?

HyeJin Yoo: Kumann is the name originated from the early studio of the company. When I decided to start working on the label, I felt that I needed to reconsider the story of the studio, and its original value and identity. I have been re-identifying the brand’s characters in constructive design and original graphic patterns, which are based on different concepts of seasonal collections. Particularly, for spring and summer 2015, I interpret the concept of the future and folklore with specific color arrangements and computer-embroidered spaceship images made in 3D graphics.

AM: With the SS 2015 concept of “Futuristic Folklore,” have you always had an interest in those patterns and sci-fi animation?  What inspired you to put the two concepts together as one?

HJY: Sci-fi movies and ideas of cyborgs have been greatly influencing my ideas. I am directing the brand as a high-end boutique, but I do love to mix it up with images and symbols from sub-culture. I have also been very much interested in the theoretical ideas of time and space in a parallel universe, and in Buddhism. Basically, I think that people are very accustomed to a dichotomous way of thinking. Dualism affects our perceptions and languages by dividing things in the extreme, but I think that any of those two extremes could be blended just like other previous concepts, ‘Nostalgic Future’ and ‘Urban Shamanist’.

AM: What sort of emotions do you hope to evoke for viewers and wearers of your designs?

HJY: I am drawing a woman who wears uniqueness and originality of her own. I hope both viewers and wearers have exceptional experiences and at the same time will feel assertive and happy.

AM: Can you share with us some of the challenges and accomplishments you’ve had with your current collection?

HJY: Making clothes is accompanied with various problems, especially a small boutique business like us. I am trying to set stable and secure finances to save the scale of business. Since we have launched the brand named KUMANN, we also just opened a shop with a mid-low brand ‘K. kumann’ last September at DOOTA in Seoul. I am hoping that it could be a good start to keep the business safe. – See more at: http://audreymagazine.com/inside-south-korean-label-kumann-yoo-hye-jin/#sthash.BPRxtElV.dpuf

Screen-Shot-2014-12-11-at-10.39.09-AM.png

All Photos Courtesy Of Audrey Magazine Via Kumann

Audrey Magazine – Dailylook’s CEO/Founder Brian Ree

Get To Know Brian Ree, CEO And Founder Of DailyLook – Min A. Lee For Audrey Magazine 

Black Friday and Cyber Monday have just passed and after spending a couple of lunch breaks online haphazardly browsing through thousands of items on sale, we learned that e-retailer DailyLook’s simplified method of approaching quick trends with sleek curation was meant for us.  With nearly half a million followers on Facebook alone, DailyLook, caters to consumers by showing complete stylized looks, and is the only one of its kind growing at phenomenal speeds while backed by renowned investors like Brian Lee of the Honest Company and styling master and designer Rachel Zoe.  Founded in 2011 by CEO Brian Ree, the company initially built as a flash sale site is now a fully categorized ecommerce platform.  Though its evolution pushed towards a traditional online catalog model, the promotion of complete ensembles remains the main marketing approach that attracts new followers and members every day.

Quality with shopping made simple remain the backbone for Ree’s approach to online retail. Women can now experience their recently launched Elite personalized styling program.  With Elite you can experience having your own wardrobe stylist/personal shopper, but without the hassle of in-store appointments.  Ree shares with Audrey readers more in-depth details about his company along with how their newest monthly subscription venture functions and why it appeals to the young professional woman.

boxset.jpg

Audrey Magazine: When did you first decide to dive into the world of online retail and how did DailyLook come about?

Brian Ree: It was just over three years ago we found this company Dailylook, and the idea actually came about from at the time wanting to create a website that made it really easy to shop entire looks from head-to-toe.  The concept was really simple and was really about showcasing one new look every day and having that look available to purchase with just a few clicks.

AM: I understand you started as more of flash sale model. Looking at DailyLook now, what were some of the challenges of transitioning from a “flash” sale e-commerce platform to a more standardized model?

BR: We found customers loved shopping by looks, but they also wanted the ability to shop in a more traditional fashion of by category, so when we launched we didn’t have the ability to shop by any clothing categories.  We asked our customers what features they would like, and they wanted a feature that looked like the traditional catalog model. In return, we decided to add more features that would allow this.  That was our prompt to evolving the website to cater to our customers’ needs, but we always stayed true to the core of making it easy to browse and shop by looks, and we wanted to remain focused on head-to-toe styling for outfit ideas.

AM: How do you compete against consumer trends that call for more classic, investment style approaches to shopping versus the turnover of fast fashion?

BR: If you look at the way we style our pieces and our pricing, we are introducing new looks every day, so there is an element of fast trends and fast fashion in the way we merchandise our product assortment.  We have items that range from $20 all the way to $300, we do have some a bit more expensive.  We try to style our outfits in a way that the modern, young professional and contemporary woman does today which is really mixing highs and lows to create whatever look they’re trying to get, and that may be pairing a lower price top and skirt with a more investment statement piece like a nicer jacket or sweater.  In terms of merchandising, generally we’re not super low nor on the low price end.  We go from a Zara price point to a Shopbop price point without losing quality.  We carry some brands that Shopbop and Revolve carry, so we have a bit of overlap there, but we have the in-house DailyLook brands and products that are all under $100.  The DailyLook products range between $40 to $100.

AM: What future hopes do you have your current company and what sort of impact do you hope to make on the online retail world?

BR: Our mission was always to inspire women to dress their best and attain the look that they want to create for themselves. We have taken it one step further to make it easier by introducing our online personal styling experience which is what we’re most excited about and we’re seeing the most growth with.  Basically, a user signs up and fills out a style profile which is then submitted to the styling team and matched to the best stylist according to their answers.  That stylist every month will curate 6 to 8 items in a box set to be sent directly to your home on a date you chose and you get to try on items at home and only pay for what you keep.  There’s no risk, because if you don’t like anything you can return everything very easily.  It’s an experience that allows personal styling to be accessible.  It’s not to say people need styling, but you can think of it as a personal shopper.  You might be really busy, and you know what you like but you don’t have time to shop, so to have someone always able to look out for you and think of the best items and have it conveniently sent to you it has resonated really well.  In the first month we signed up 1000 elite prescription customers.  It’s the fasted growing business we made and it’s surpassed all our expectations.  No one else offers it, and hopefully it will continue to grow.

AM: If you could turn back time, would you still create a massively growing start-up with all the stress and time involved with building a large following and revenue?  

BR: I would, actually. I’ve always had the ambition to try to innovate businesses in a way that is meaningful and can add a lot of value to a lot of people and their lives.  Generally it would be technology– a way that you can create technology on a platform that allows you to impact a lot of lives in a positive way.  In this case technology and fashion: if you think about personal styling as whole and shopping, it’s something you would only think of being available to those with the financial capability to partake in it, but it’s a fairly cumbersome process even with money because not everyone has time to schedule an appointment and then go there at a specific time.  There’s only a handful of select clients that would have stylists come to their house, but it’s a very small subset.  We created this model of personal styling and personal shopping to anyone via the internet because we’re able to make the process really efficient and allow the stylist to effectively use their time to help everyone.        – See more and the full interview along with pictures at: http://audreymagazine.com/get-to-know-brian-ree-ceo-and-founder-of-dailylook/#sthash.fgUyjjGN.dpuf

Images Courtesy Of Audrey Magazine Via DailyLook

 

Audrey Magazine: Korean Designer Tae-yong Ko Interview

Interview With Successful South Korean Fashion Designer Tae-yong Ko Of Beyond Closet, View The Full Article With Imagery Here.

Korea Herald hails Tae-yong Ko as one of South Korea’s most popular and sought after designers.  In the midst of working on his upcoming international collections, and appearing alongside celebrities Zico from Block B and P.O for the television show Fashion King Korea’s second season, we were able to catch up with the busy designer after two very successful and critiqued showings during New York and Seoul’s Fashion Weeks.  Ko shares with us his aspirations for his brand Beyond Closet, some favorite moments from both the spring 2015 shows and an in-depth look into the most recent collection. – See more at: http://audreymagazine.com/seoul-fashion-week-interview-tae-yong-ko/#sthash.6o61EYaD.dpuf

Public School – Audrey Magazine

Public School: The Perfect NYC Street Style – Min A. Lee

Public School is how I remember and still think about New York City fashion—minimal and monochromatic.  Most would associate the darker end of the spectrum for fall and winter, but New Yorkers find a way to make it work throughout the entire year.  With a closet full of black, I’m always on the hunt for design houses that take my favorite color and translate it into wearable garments regardless of temperature.  Fairly new and with a sophisticated nod to urban and street trends, Dao-Yi Chow and Maxwell Osborne have finally made their introduction into womenswear.

While in its sophomore year of New York Fashion Week, Public School already has accumulated menswear awards and continues to do so. They’ve shown talent and drive for surviving in the industry since their 2010 induction into the CFDA’s Fashion Incubator development program, and still keep all clothing production within New York City.  With so much praise to their names, I was curious to see how the pair would tackle the other gender, and was delighted to see that they are definitely on their way to dominating the interchangeable world of sportswear.  While some feel their designs are more quiet than expected for spring and summer 2015, Chow and Osborne have a long and limitless future ahead of them.

Take a look at a few of the designs below from Sunday’s packed-house show.  It was a sea of artsy prints, geometrics, oversized fits, boxy styles and my favorite, a monochromatic palette with splashes of blue for creating additional visual interest.  I’m more impressed with Chow and Osborne producing flattering and classic cuts while keeping some urban edge, making their opening womenswear collection engaging to both the career woman and the streetstyle lover.  With such a strong start, the fall and winter 2016 line will be highly anticipated, and I am positive we will see another round of solid design work. – See more at: http://audreymagazine.com/public-school-the-perfect-nyc-streetstyle/#sthash.t2mmcexP.dpuf

Images Courtesy Of Audrey Magazine Via Guillame Roujas and Nowfashion.com

 

Layout Design & Graphic Illustration With YBC

grahpicdesign

Hand illustrated work and graphic layout design with Yolanda Be Cool, the duo behind platinum hit “We Speak No Americano.”  Watercolor, hand ink, digital ink.