Audrey Magazine – Seoul Fashion Week Highlights

Seoul Fashion Week Highlights S/S 2015 Runway – Min A. Lee for Audrey Magazine

We’ve brought you some of our favorite street styles from the models and attendees of Seoul Fashion Week, but the runway has produced some stunning designs from on-trend contemporary looks to avant-garde cuts made to inspire the next generation of fashion designers that come out of Korea.

Main themes of spring and summer 2015 for Korea have taken form in monochromatic gradients with splashes of color, visual and textural floral patterns and sheer fabrics. Some trends continue from this past summer and current fall with leather biker jackets and slit hem skirts, but are reimagined by the individual designers.  We find contemporary fashion is still gravitating towards loose, boxy cuts, but mixed with fitted options for those who always feel drawn to classic, natural waistlines.  The sheer fabrics offer opportunities to layer up or stay cool when spring makes a warm turn for summer.

Below are some more covet-worthy looks from Seoul Fashion Week. – See more at: http://audreymagazine.com/author/min-a-lee/page/4/#sthash.vzDh6ni2.dpuf

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Feature Image BAKANGCHI and Image CARNET DU STYLE courtesy of Audrey Magazine

 

 

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Audrey Magazine – Interview With KUMANN’S Yoo Hye Jin

Article Written For Audrey Magazine

Inside South Korean Label KUMANN YOO HYE JIN by Min A. Lee

“Futuristic Folklore” is a befitting title to understanding HyeJin Yoo’s perspectives on spring fashion with her presentation for KUMANN YOO HYE JIN 2015.  This isn’t a collection for those who prefer safer, ready-to-wear lines. This is about appreciating symbolism, engineering and a bit of mathematics.  Beauty is found within the heavily structured looks with a nod towards today’s science fiction animation and technology printed on pastel jacquards, organzas and cottons.  Yes, those are definitely spaceships.  If you aren’t into sci-fi, she has equally interesting and provoking designs in neutral to bright shades.

Yoo works endlessly to create masterpieces that are becoming the future we can expect from the Kumann studio, while she continues to build stability for the label.  We knew viewing her clothing would bring thoughtful discussion, so we reached out to learn more about this designer that expertly molds together so many contrasting ideas into a well-balanced and fluid collection.

Audrey Magazine: When you became the head of Kumann, how did you want to redefine the label, and how do feel that style translates into your current SS 2015 collection?

HyeJin Yoo: Kumann is the name originated from the early studio of the company. When I decided to start working on the label, I felt that I needed to reconsider the story of the studio, and its original value and identity. I have been re-identifying the brand’s characters in constructive design and original graphic patterns, which are based on different concepts of seasonal collections. Particularly, for spring and summer 2015, I interpret the concept of the future and folklore with specific color arrangements and computer-embroidered spaceship images made in 3D graphics.

AM: With the SS 2015 concept of “Futuristic Folklore,” have you always had an interest in those patterns and sci-fi animation?  What inspired you to put the two concepts together as one?

HJY: Sci-fi movies and ideas of cyborgs have been greatly influencing my ideas. I am directing the brand as a high-end boutique, but I do love to mix it up with images and symbols from sub-culture. I have also been very much interested in the theoretical ideas of time and space in a parallel universe, and in Buddhism. Basically, I think that people are very accustomed to a dichotomous way of thinking. Dualism affects our perceptions and languages by dividing things in the extreme, but I think that any of those two extremes could be blended just like other previous concepts, ‘Nostalgic Future’ and ‘Urban Shamanist’.

AM: What sort of emotions do you hope to evoke for viewers and wearers of your designs?

HJY: I am drawing a woman who wears uniqueness and originality of her own. I hope both viewers and wearers have exceptional experiences and at the same time will feel assertive and happy. – See the entire interview and more at: http://audreymagazine.com/inside-south-korean-label-kumann-yoo-hye-jin/#sthash.osq7wgVB.dpuf

 

Audrey Magazine – Designer Kim Tae-hoon

To see more about Kim and images from his collections on Audrey Magazine, click here.

From Audrey: South Korean Womenswear Line, FREAKS By Designer Tae-Hoon Kim – by Min A. Lee

For those of you keeping up with all the street styles coming out of Asia, we found a great designer with clothing accessible to stateside shopping fanatics! Meet Tae-Hoon Kim. Since 2000, he has been curating and perfecting his womenswear line, Freaks.

Working to find a way to represent the beauty of combining masculine and feminine balance, Kim shared with Audrey, “My original designs have been very straight forward and neutral feeling, but this collection for 2015 summer season has deployed more smoothly according to the trend in South Korea.”

When looking at the collection as a whole, you can see how his brand’s characteristics of “asymmetrical organization, aesthetic draping, mathematical crossing and structural formality” come into play.  Fit for navigating a bustling, modern lifestyle, we can visualize any piece of Kim’s collection on the fashionable streets of New York City and Seoul.  When we asked about the main influences behind his work, Kim explained, “It seems I had been looking for many buildings and works of installation and objects of the everyday surroundings before [a] sample design is planned.  I discover carefully and observe these things, and express it as a wearable contemporary character fashion.”

With several pieces available on a newly launched Etsy storefront, it’s easy to get your hands on the South Korean brand.  We picked out our favorite looks from their warm, summery tones and variety in lengths and fabrics.  There’s a nice range of form fitting cuts to dresses easy to move and stay cool in.  You can find more of Kim’s work here along with several look books and fashion films. – See more at: http://audreymagazine.com/south-korean-womenswear-line-freaks-by-designer-tae-hoon-kim/#sthash.Dn1oqhgj.dpuf

Image From Audrey Magazine Feature + Tae-hoon Kim

 

 

Audrey Magazine: Korean Designer Tae-yong Ko Interview

Interview With Successful South Korean Fashion Designer Tae-yong Ko Of Beyond Closet, View The Full Article With Imagery Here.

Korea Herald hails Tae-yong Ko as one of South Korea’s most popular and sought after designers.  In the midst of working on his upcoming international collections, and appearing alongside celebrities Zico from Block B and P.O for the television show Fashion King Korea’s second season, we were able to catch up with the busy designer after two very successful and critiqued showings during New York and Seoul’s Fashion Weeks.  Ko shares with us his aspirations for his brand Beyond Closet, some favorite moments from both the spring 2015 shows and an in-depth look into the most recent collection. – See more at: http://audreymagazine.com/seoul-fashion-week-interview-tae-yong-ko/#sthash.6o61EYaD.dpuf